When you hear the phrase "As American As" I'm sure drag queens and kissing men aren't the first thing to come to mind. We set out to flip this phrase for Fusion, a media outlet dedicated to giving a voice to the unheard. We launched their brand with one simple message: America is much more than just apple pie.
Not everyone was happy about it either.
Awards: D&AD Wood Pencil in Photography, OBIE Craft in Photography